With a background in Photography, Packaging Design & Motion Graphics I can bring to life any product to many online platforms. Adapting and creating Modular designs that fit different formats and needs.
Every product is different.
When creating a strategy for e-commerce I like to think about the needs of each product. To put myself on the shoes of a customer and really dive into what I would like to see to decide if the product is right for me.
Creating a different formula or recipe for each product.
This can be achieved early in the planning process, even before you hire models and schedule a photoshoot. Having a clear road map can save lots of working hours and money. I like to make a list of the products I need to create content for and to have a clear "To do" poses and videos. After talking to the client and having a clear understanding of the results they're looking for I start creating assets that would be used for this and future projects. Almost like creating a personal stock library. Usually I would spend 1 to 3 days art directing/photographing photoshoots.
We have to consider not only the product or the customer but also the medium of delivery. Having an understanding of what's important and what needs to be communicated first. The fact of the matter is that people are making quick decisions based on the information we provide, my job as a an ecomms designer is to edit the original design/photo to create a quick, informative and easy to read "Product Image" without compromising the brand or the DNA of the product. For this I like to use the 4Ws system explained here.
When is time to export: Is the client going to post it on their website, Facebook or Amazon? What about Youtube or Instagram? Specially when it comes to footage or motion graphics I like to nest all the compositions so no matter the platform, format or direction, the client has assets that are ready to be uploaded.
Specific Brand Templates, and basic language that can be used across all platforms can also be helpful to streamline the process. Focusing less on editing and more time on being creative.